why work with us
The UK’s leading specialist in plantable promotional products, with market-leading support, creativity and sustainability.
Choosing the right supplier matters, especially when you’re working in a fast-moving, highly competitive industry.
At Sow Easy, we’re not just another merchandise supplier, we’re the original experts in plantable promotions, with more than 35 years of specialist experience, a second-generation team, and unrivalled in-house capabilities.
We understand what distributors need, and we’ve built our entire business around helping you win more client projects with ease, confidence and creativity.
Ten Reasons Distributors Love Working with Us
- We Are True Specialists — Not Generalists
Seeds and plantable products aren’t a sideline for us. They’re our entire business.
Where many suppliers offer imported or generic seed items as an add-on, our focus is 100% on plantable merchandise, and it shows in the quality, consistency and creativity of what we produce.
Working with us is like working with a specialist butcher instead of a supermarket. You get better products, better support, and a far deeper understanding of the category.
- We Invented Seedsticks® — and We Still Lead the Market
We are the original creators and trademark owners of Seedsticks®, the iconic matchbook-style seed product that is only available from Sow Easy.
Seedsticks® give you a true competitive advantage:
- A product clients instantly recognise
- A unique, interactive format
- Full branding potential on every surface
- Made in Britain using sustainable materials
It’s no surprise this remains our flagship product and one of the most effective eco-friendly promotional items in the industry.
- Made in Britain Manufacturing — Quality, speed and sustainability
Many of our products, including Seedsticks®, are produced right here in the UK. This gives you:
- Faster, more reliable lead times
- Lower carbon footprint compared to importers
- Full control over quality and consistency
- Ethical UK manufacturing standards
- Reduced supply chain risk
Where other suppliers rely on overseas imports with long transit times, we keep production local — giving you an advantage your clients will appreciate.
- UK Stock & Made-to-Order Flexibility
We carry extensive UK stock and offer made-to-order production across key ranges. That means:
- No overseas shipping delays
- Flexible production schedules
- Easy customisation
- Dependable turnaround times
- Your projects stay on track, even at busy times of year.
- Free Artworking & Expert Creative Support
Great ideas need great visuals. That’s why we provide:
- Free visuals for client pitches
- Free artworking
- A dedicated marketing & design team
- Custom concepts and creative suggestions
- Support through our Distributor Marketing Hub
You bring the opportunity; we help bring it to life.
- Our Essentials Range Helps You Win More Business
We know not every client has a large budget. That’s why we created our Essentials range, a collection of low-budget, entry-level products that make plantable merchandise accessible to more markets.
Perfect for:
- Large mailouts
- Housing associations
- Education campaigns
- Community outreach
- Small business marketing
- Sustainability initiatives with tight budgets
You get the same Sow Easy quality at more accessible price points.
- Fully Branded & Bespoke Options — Not Limited Stock Templates
Many suppliers offer fixed-stock items with minimal branding. We do the opposite.
We specialise in fully branded, customised and bespoke products that reflect your client’s message, identity and goals. With us, you can:
- Personalise packaging completely
- Choose from multiple shapes and formats
- Select seed types to match themes or campaigns
- Add seasonal or campaign-specific creative
- When your client wants something unique, we have the capabilities to deliver it.
- Fast Turnarounds & Express Options for Last-Minute Projects
We know that last-minute briefs are part of the industry.
That’s why many of our ranges include:
- Express production options
- Priority scheduling
- Immediate UK stock access
- Rapid proofing and sample creation
Your client gets what they need, and you get a reputation for being the hero who pulls it off.
- High-Volume Production Capacity
Whether your client needs 100 units or 500,000, we can handle it.
Our in-house technology and extensive stock mean we can scale production quickly and efficiently.
No matter the size of your order, you get:
- Consistency
- Reliability
- Speed
- Quality
Large campaigns are no problem; we’ve been servicing them for decades.
- Genuinely Sustainable Products & Certified Ethical Standards
We take sustainability seriously, not just in our products, but in our operations, people and supply chain.
Our credentials include:
- EcoVadis Bronze
- Sedex membership
- SMETA 4-Pillar audited
- Living Wage employer
- Made in Britain certified
- Over 35 years of sustainable product expertise
We use recycled materials, biodegradable components, responsible inks and high-quality seeds. Everything we produce is designed to be planted and enjoyed, not thrown away.
what makes us unique?
In-House Production Capabilities
Sow Easy’s investment in advanced in-house production technology ensures complete control over quality, consistency and turnaround times. By managing everything from printing and engraving to finishing and packaging on-site, they deliver faster lead times, superior quality assurance and greater flexibility for bespoke projects. This integrated approach allows them to confidently support everything from small custom orders to large-scale campaigns.
Market Leaders
With nearly 40 years of specialist experience, Sow Easy has established itself as a market leader in sustainable seed promotions. As a second-generation family business focused solely on plantable products, they combine deep industry knowledge with continuous innovation, certified sustainability practices and trusted expertise, giving distributors confidence in both product quality and campaign success.
Marketing Support for Distributors
Sow Easy provides distributors with a comprehensive marketing support system designed to drive sales and simplify promotion. From a dedicated in-house marketing team and ready-to-use creative assets to branded catalogues and an automated product API feed, they equip partners with everything needed to market products effectively and win new business with confidence.
Our Fulfilment & Production Capabilities
Sow Easy offers a fully scalable, end-to-end fulfilment and production service tailored for distributors. With UK-based manufacturing, high-volume capacity, express options and complete fulfilment solutions, they ensure reliable delivery, consistent quality and the flexibility to handle everything from urgent orders to nationwide campaigns with ease.
Our Made in Britain Advantage
Being a Made in Britain certified manufacturer allows Sow Easy to deliver exceptional quality, faster lead times and a lower carbon footprint. UK-based production ensures full control over the supply chain, ethical manufacturing standards and reliable delivery, making it a powerful advantage for distributors serving clients who value sustainability, compliance and local sourcing.
Our Sustainability Credentials
Sustainability is at the core of Sow Easy’s operations, supported by recognised certifications such as EcoVadis and SMETA. From responsibly sourced materials and plantable products to ethical labour practices and UK manufacturing, their approach ensures genuine environmental impact and gives distributors confidence in offering truly sustainable promotional solutions.
Sales Support for Distributors
Sow Easy’s sales support is designed to help distributors convert opportunities into orders with ease. Through dedicated account management, free visuals, sample access, self-promotions and pre-production proofs, they provide practical tools and hands-on support that streamline the sales process and increase success rates.
Web Tools for Distributors
Sow Easy’s web tools give distributors instant access to pricing, product information and downloadable resources 24/7. With features such as live pricing, artwork templates and a full online product library, these tools enable faster responses, more efficient quoting and a smoother overall workflow.
Why Seedsticks® Lead the Market
Seedsticks® remain the leading plantable promotional product thanks to their original, trademarked design, strong branding potential and sustainable credentials. As the inventors, Sow Easy offers an exclusive, highly customisable product that is interactive, memorable and perfectly suited to campaigns across all sectors, making it a standout choice for distributors.